Operation Paws for Homes
(Brand Redesign)
Brand Redesign project I have done for non-profit organization “Operation Paws for Homes.”
My initial motivation to this project was my love and interest in animals.
As a previous cat owner, I want the best for animals around the world. I saw a great vision in Operation Paws for Homes, and I wanted to redesign their brand to hopefully make it better, and see how I can improve existing design with my effort.
Web Design
First thing that stood out to me when I decided to redesign this brand was their website design. Even though it was easy to follow and straight to the point, I thought it could use some improvement such as using up-to-date design strategies and use of color schemes. I redesigned multiple pages using simple yet effective design strategies to make it easier for users to navigate through the website while having design that is welcoming.
Logo
I have also recreated their logo design to make it more trendy and up-to-date. Back bone of the logo design was taken from their name and mission, which is the provide new home for our pets.
Minimalistic design choice was made to create more modern and trendy logo design. Decision of color scheme was made to make logo look more professional while respecting the color choice of the original logo.
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Video Demo
I have also created a poster design for the purpose of advertisement of the organization.
Overall design was created to emphasize the cuteness of pets. Images of cat and dog were placed in the middle of the poster to grab audience’s attention.
Other design elements were placed to compliment the cute and welcoming feeling of the poster, while avoiding any kind of distraction form necessary information.